Feb 27, 2016

Questions to Ask When Interviewing a Realtor

By Julie Bentley

Next to price and presentation, marketing is the most important step in getting your home sold.  Why leave your home to chance?  Make sure you find a trusted & top-performing REALTOR® who will work to help you sell your home for top dollar in the least amount of time!  Here are a few questions to ask when interviewing a REALTOR®â?? for the job of selling your home.




   Top 20 Questions to Ask When Interviewing a Realtor 


1. What will you do to market my home?

a. Color Flyers? Open houses?  Door knocking? Broker’s Open Tour/ Office Tour?  Personalized home cards with a QR code that leads to your personal property website?

b. What social media will you market my home on?  Facebook, Pinterest, LinkedIn, Twitter?

2. Can you give me a reference?  Can I contact your past clients?

a. If the agent is new ask for personal references focusing on verifying their character and if they have successful mentors to back them up.  New agents generally have more time to devote to selling your home and can actually be an asset.

3. How much time are you willing to devote to selling my home?

a. There’s nothing wrong with an agent who does real estate on the side, but you want to make sure they will be able to devote the time needed to actively market and sell your home.

b. What hours am I able to reach you?

4. How often will you follow up with me on how things are going and in what way will you contact me (phone call, text, email)?

5. What are the top 3 things that separate you from the competition?

a. most consumers say they are looking for agents who say they are honest and trustworthy, assertive, excellent negotiators, available by phone or e-mail, good communicators, friendly, analytical and able to maintain a good sense of humor under trying circumstances

6. Am I able to review documents before I am asked to sign them?  Will you be willing to explain the documents so that I understand them?

7. Can you guarantee my satisfaction?  If I don’t feel you are performing am I able to get out of the listing contract with you?

8. Can you recommend service providers to help me with my mortgage, home repairs, staging, etc?

9. What type of support, training and supervision does your broker provide to you?

10. What’s your business philosophy?

a. While there’s no right answer to this question, the response will help you assess what’s important to the agent and determine how closely the agent’s goals and business emphasis mesh with your own.

11. What type of research do you do to come up with the value of my home?

a. Many agents will do a Comparative Market Analysis, but this is only part of the picture.  What is the data for your neighborhood?  How quicky are homes selling? Are the values in this area increasing or decreasing, and by how much?  How do the homes that have sold compare to your home?  Who is your active competition and who didn’t sell and why?  All of these questions are a factor in determining the highest price analysis of you home.

12. Do you have an assistant, transaction coordinator or people in the office who help with phone calls and paperwork?

a. There’s nothing wrong with working on your own, it’s just good to get an idea of how busy the agent is and how much time they will be able to devote to getting your home sold.

13. How many cleints are you currently representing?

a. Again, there’s nothing wrong with a busy agent.  You just want to make sure you are hiring someone who has time to devote to selling your home.

14. What are your fees for service?

a. Most agents charge a percentage for their fee, half of which is shared with any other agents involved in the transaction, however there are some brokerages that will charge a flat fee in addition to a percentage.  It’s better to know up front what you will be paying.

15. What cost effective suggestions do they have to help you get top dollar for your home?  Are there things you can do to get better offers for your home for little or no money?

16. Staging can make a huge difference in the sale of any home.  Does the realtor you are interviewing have references for stagers or are they able to give you pointers? 

17. Are they willing to have professional photographs taken of their property?  Larger homes, rooms with difficult lighting or colors on the wall can make homes look less impressive in photographs than in real life.  The first impression a buyer will have of your home is most likely going to be pictures online- it’s important that those pictures show your home in the best light.

18. Is your agent committed to answering your phone calls or calling you back as soon as possible?

19. Are you able to contact the agent’s broker if you are not able to get hold of your agent and you have questions or concerns?

20. If you are not happy with how your agent takes care of you do they still get a full commission, or is some of that commission taken to make sure you are satisfied?

Feel free to contact me for information about my 100% satisfaction guarantee and for more information about my 90 Mile an Hour Marketing Plan!

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